Digital Marketing Manager

Responsible to: Communications Director

HOPE Together is a Christian ministry that serves local churches, working in partnership with a wide range of denominations and ministries.

We are expanding our communications team so that we can utilise digital media to inspire the local church to make Jesus known with words and action together and also to reach out to non-Christian audiences who are exploring faith and spirituality. Reporting to the Communications Director, you will be responsible for HOPE’s digital strategy - overseeing the production and placing of great content for a variety of audiences on different digital platforms.

This is a great opportunity for someone who wants to use their experience and skills to build the local church and make Jesus known.

Main purpose of the job

• Develop a workable digital marketing strategy
• Work with Comms director and database lead to join up our marketing strategy through email marketing, the charities website and marketing databases
• Plan and control the charity's social media channels and feed the strategy into the charity’s website
• Grow the website traffic and enable digital growth 
• To commission/create content for social media and other digital platforms - interviews, animations, and other digital media
• Report on the performance of digital marketing activities 
• Review the brand message regularly to ascertain its consistency
• To build our following on Instagram, Facebook, Twitter, LinkedIn and other platforms to reach different audiences
• To build a new audience of people exploring faith online

Key responsibilities

• To create engaging social media posts to encourage local churches to make Jesus known with words and action together
• To design and lead on digital campaigns
• To work closely with the HOPE office team to agree content
• To liaise with HOPE’s directors to follow up the stories they hear about when speaking at events around the country 
• To identify engaging stories and to produce digital content for various audiences
• To curate content from other sources for our various platforms
• To record interviews on a phone to provide simple videos for occasional use on social media
• To demonstrate the diversity of HOPE’s reach with content from and for different denominations, age groups, and ethnicities 

Skills Required

• Awareness of what makes great share-able content
• Ability to track and analyse website and social media data to maximise our reach
• An ability to produce content for different audiences – Christian and non-Christian
• Editing skills – an ability to edit content received from others in various formats
• Awareness of different Christian denominations and their varied understanding and practice of mission
• Attention to detail and a ruthless commitment to accuracy
• Ability to prioritise competing deadlines and to meet them
• Flexibility to work remotely or in an office setting
• Willingness to travel in the UK 

Participation in the spiritual life of HOPE Together

• To attend the monthly team meeting, to hear about HOPE Together’s work and to spend time in prayer together
• To be committed to HOPE Together’s vision to make Jesus known with words and action together
• To be actively involved in the life of a local church
• To be responsible for maintaining your own spiritual disciplines

This is a freelance post.

To apply email Roy Crowne at HOPE Together sending samples of your work for different audiences, a covering letter and a CV. The deadline for applications is Friday 4 December 2020.